The Evolution of Shoplandia's Book Cover

Graphic Designer Larry Geiger has designed the covers for all of Oermead Press paperbacks, as well as the graphics for West Chester and Delco Story Slams. One of the joys of collaborating with Larry is watching his creative process, and his sense of humor that comes through in early cover ideas. photo-62When it came to SHOPLANDIA, Larry read several key chapters and we brainstormed ideas over a few months. We discussed images - televisions, remote controls, shipping boxes, a tight shot of a show host with a lapel mic, helicopters, dogs, etc. We talked in-depth about the spirit of the book, which is about employees pursuing their version of the American Dream while working at a home shopping network. How does a book cover capture the humor, the mayhem of a live 24/7 television studio that reflects American society?

Usually around 10:30 at night, I'd receive a text from Larry with an image of a book cover. He was mocking up covers in almost stream of consciousness and he'd text me a new cover every ten or fifteen minutes. I'd text back a first impression - often "ha!" or "funny!" Here's a few of the book covers that Larry created during the process.

ShoplandiaBookCover5_5x8_5_Cream_290 copySHOPLANDIA is humorous novel told through stories, filled with surreal moments in a fast-paced setting. It's an American novel also, and the studio is definitely a circus-like setting. The title alone does not convey this is a story about a home shopping channel. People might think it is a novel about a shopping mall so in the end we concluded we needed a television at the center. Larry's creative ideas and our fun discussions during this time was such a joy, and on the day we decided to go with the final version, poet Virginia Beards sent me her quote for the back cover.

"Jim Breslin viscerally knows the dynamics of a three-ring circus played out on the rotating stage of a 24/7 shopping network. They're all there--stars and has-beens, pretty pitch women, sad clowns, roustabouts, network lions and wolves. Both moving and entertaining, Shoplandia mingles the humor and pathos inherent in the big tent of our consumer obsessive culture." - Virginia Beards, Exit Pursued By a Bear and Others

When I read Ginny's quote, it paired perfectly with the design! If you'd like to read reviews on Amazon, (or even add your own!) click here. You can find SHOPLANDIA at IndieBound, Chester County Book Company, BookPlace, and Main Point Books. If your local bookshop doesn't have a copy, they can order a copy.

To learn more about Larry Geiger's creative visuals, click on Larry Geiger Design.